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Quad Digital is a content marketing agency. We blend creative, SEO, social and PR to build profitable audiences for brands.
Our content strategies drive engagement and nurture clients' customer relationships from prospect to sale, and on to return purchase.

Quad Digital is a content marketing agency. We blend creative, SEO, social and PR to build profitable audiences for brands. Our content strategies drive engagement and nurture clients' customer relationships from prospect to sale, and on to return purchase.

{ Quad Digital's services }

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Aims, objectives, strategies and tactics

Content marketing seems to be an endless source of confusion, but I think we’ve finally cracked it!  Our intern, Emilia, did a great training session recently about developing aims, objectives, strategies and tactics – and it struck me that this is where most of the confusion lies. So for the record, this is what we think, and this is what most trained marketers would recognise – and the hierarchy is really important Read more…

Learning how to pull with Quad Digital

My first blog post for Quad! I’m Emilia and I’m working as PR intern here.

I’m a recent graduate in PR from the London College of Fashion and have a passion for strategy and communication.

I first got into PR when I was 16 and have worked with many clients since, from start-up designers to high end fashion brands. Read more…

Our mission to remove confusion from content marketing, or how to sober up an astronaut

Recently we’ve discussed at some length the confusion that exists around content marketing and what exactly it means. We certainly know what it means to us. I’ve blogged about this before, just as I’ve also blogged about the many companies out there peddling other content marketing solutions and given some advice on how to pick one, which I hope has been useful. Read more…

Quad Digital expertise supports literacy campaign

With the National Literacy Trust’s Books about Town campaign about to begin, we at Quad are buzzing with excitement and anticipation.

From next week, you’ll be able to follow a trail of open book-shaped benches across London, each featuring the cover of an influential novel or children’s book, painted by some of the UK’s leading artists. We volunteered to build and design the website for the cause, since its aim of improving literacy is a subject close to our heart. Read more…

Why artificially building links is a tired and risky strategy

I’ve written a number of posts hoping to demystify content marketing and hopefully highlight what brands should look for in a content marketing agency, writes Ben Dickens, Quad’s managing director. But I thought it would be valuable to take a good hard look at the notion of links and why both brands and agencies seem to equate content marketing with link building. Read more…

Between a rock and hard place, or what to look for in your content marketing agency

There’s a huge amount of confusion at the moment. Why? Because content marketing agencies are suddenly everywhere – and they often offer widely differing services.

Broadly, however, these offerings fall into three distinct camps. What follows will help you better evaluate the skills each camp possesses and how they might remedy the problem you want to solve.
Read more…

Three steps toward a better content marketing strategy

You know you ought to be doing more marketing but you’re not really sure where to begin. Viewed from afar, there’s a lot to get on with. A blog, social media updates, an advertising campaign; it can really stack up. But whatever you do, your content marketing strategy should always be your starting point and guiding light.

Here are three questions to ask before deciding what strategies to pursue.
Read more…

Audience building for Books About Town

If you’ve been following us on Twitter, you may have heard we’re working with Books About Town, a collaboration between the National Literacy Trust and Wild In Art to encourage reading for enjoyment. Based in London, the Books About Town plans include a series of sponsored BookBenches, designed by top artists and celebrating stories linked to the capital. The benches, shaped to resemble open books, will start popping up around London this July. Read more…

Latest Articles

The importance of building infrastructure

Much of content marketing focuses on brand and audience building. But when you’re building an audience you need an infrastructure around which it can gather. Here at Quad, we have an in-house development team who work with our clients to…

Why you should be building your brand online

If your brand already earns good revenue through a digital channel, you’ve got a great opportunity. Hopefully, you’re already capturing lots of organic traffic and I expect you’re fully engaged in offline advertising to build awareness and drive acquisition. However,…

Why brand strategy drives content marketing

Recently we’ve noticed just how ingrained a bottom up strategy led by a desire to drive SEO signals seems to run. Overcoming this is one of the biggest challenges brands face. Many are struggling to come to terms with the…

SEO-based approaches are marketing snake oil

Despite  warnings about the dangers of guest blogging with links, many companies are still interested in using this form of content marketing to boost SEO. It does make sense. It’s always been difficult to measure ROI on marketing. Just because…

Editor's Picks

Between a rock and hard place, or what to look for in your content marketing agency

There’s a huge amount of confusion at the moment. Why? Because content marketing agencies are suddenly everywhere – and they often offer widely differing services. Broadly, however, these offerings fall into three distinct camps. What follows will help you better…

Three steps toward a better content marketing strategy

You know you ought to be doing more marketing but you’re not really sure where to begin. Viewed from afar, there’s a lot to get on with. A blog, social media updates, an advertising campaign; it can really stack up….

Promotion and using influencers to build your audience; the ASA speaks

A key aspect of the work we do at Quad is driving awareness of our clients’ content and brands. After all, we can publish the best content in the world on their websites and promote it on their social but…

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